Posted on Monday, 18th August 2008 by Jeff
One marketing technique that I believe should be more widely used is the usage of “Tell A Friend” scripts or forms. Websites such as myspace.com have proven that this simple tool is an effective way to virally market your website. Just imagine if every visitor to your website referred an average of 10 of their friends or online acquaintances! And chances are those people will refer other people that the original referrer didn’t. You know what they say - “People know people who know other people”. So you may be asking how exactly do you add a “Tell A Friend” form to your website. If you have a Wordpress blog you can use the one I just added to my blog. However, I don’t like the fact that you can only refer one friend at a time so maybe one of you guys can recommend a better one for Wordpress. One of the scripts that I found really interesting is called Get My Contacts. This scripts allows your visitors to refer every single contact they have through services such as Hotmail or Yahoo. According to their website, the average internet user has around 30-150 contacts which is huge! The fact that this script can automatically detect a user’s contacts increase your chances of getting more referrals. Another script you might want to consider is called Kmita Tell Friend. This is your more traditional kind of form which allows you to refer more than one friend at a time and also has a captcha to prevent anyone from abusing this feature. When choosing a form, you need to consider how well that form can be implemented into your website. The best place to add the form in my opinion would be on your sign-up form. Since the user is already filling out a form they’re more likely to take the time to refer some people they know. This would work great for websites that are membership-based such as online discussion forums. If used correctly, the sky is the limit for your website!
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