Posted on Saturday, 9th August 2008 by Jeff
Some people that have a poor CTR through Adsense often blame this on their ad colors or placement. A lot of people have even come up with terms for why people don’t click on their ads such as “Adsense blindness”. One thing they didn’t even consider is that their website’s niche could be the problem. The truth about Adsense is that some niches deliver better results than others. Different niches will deliver different visitors to your website with different mindsets. If the visitors to your website already know about the websites that appear in your ads or don’t find them interesting they’re far less likely to click on them. You also need to think to yourself, “Do the visitors to my website already know what they’re looking for or are they in a desperate situation?”. Two really great niches I’ve used in the past were “dating” and “wholesale”. The reason I think dating works so well is because many of these people are desperate to find the love of their life and will search anywhere for it. When they see an ad that interests them they think to themselves, “If I don’t click on this ad I could be missing out on meeting somebody really special”. The same thing goes for the wholesale niche. Most people don’t know how to source for wholesale products therefore if they see an ad that interests them they’re likely to click on it because they believe if they don’t they could miss out an opportunity to make some serious cash.
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