Posted on Monday, 25th August 2008 by Jeff
Most people that are new to affiliate marketing wonder what the best way is to promote an affiliate program. Should you refer your visitors directly to your affiliate link or should you use a “landing page” to try and sell your visitor before referring them to the main affiliate link? There are two different types of affiliate landing pages in general - those with content and those with little or no content. Landing pages without content are usually used to refer a customer to the areas of your choice and/or to mask the fact that you’re promoting an affiliate program. Many of these landing pages are a simple web page with a few details about the product or service. You can purchase this kind of landing page at LPVault.com. This kind of landing page works great if the product or service sells itself or is “self-explanatory”. However, if the affiliate program you’re trying to promote needs a little extra work to sell the customer your best bet is probably to use a sales page. Sales pages are commonly used to promote digital products but can also be applied to promoting affiliate programs. Basically, what you’re doing is writing a sales page which includes images of the product, and every reason why you feel the visitor would want to buy the product. At the end of the sales page you can include a “payment” link which is actually your affiliate link. Hopefully, by the time the visitor clicks on that link they’re already sold on the product and are ready to purchase. The thing I love about sales pages is that they’re “content-rich” which can help you get more visitors from the search engines as well as improve your “quality-score” if you’re using Adwords. You can also use other sales techniques such as pop-ups or exit pop-ups that are commonly used to sell digital products.
If you’re thinking of using a sales page to promote affiliate programs, I would advise you to hire an experienced sales page designer to get the job done right. Include images of the product you’re trying to promote in the header image of the sales page to make it look more professional. Use a catchy headline to hook your customer onto the page, and tweak your sales page until you feel it’s just right. Considering the market isn’t overly saturated, you should do fairly well using this affiliate marketing technique.
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