Posted on Saturday, 16th August 2008 by Jeff
Don’t you just hate it when you join somebody’s opt-in list expecting to get useful information but instead all you get is tons of SPAM!!?? The reason why most people fail at email marketing is because they don’t do it correctly. They want to get straight to the promotions before they’ve built up a loyal subscriber base. What I mean by “loyal” is that the subscribers on their list are actually reading their emails. In a sense email marketing is almost like blogging. You wouldn’t write a blog that is strictly to promote affiliate programs or other people’s products would you? If you did, nobody would come back to read your blog after the first time. In order to build a loyal subscriber base you need to feed your subscribers tons of useful information that they could use in a timely manner. For every 5 to 10 useful emails you could send out 1 useful promotion that is relevant to the subject of your emails. This promotion could be your own product or somebody else’s product (affilaite programs, solo ads, etc.). Remember, email marketing is all about building your subscribers’ trust. The more they trust you the more successful you will be.
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