Posted on Saturday, 9th August 2008 by Jeff
How often you should blog is really a question of what the purpose of your blog is. If your blog is to inform a certain group or club about special events then you can easily get away with blogging a few times a month. Blogs that are used for this purpose are more of a newsletter than a blog. However, if your blog is about a subject in general then you should be blogging at least once or twice a day. Why you might ask? If somebody visits your blog and likes what you’re writing about they’re likely to become regular visitors to your actual blog. If you’re slacking off on how often you update your information then you’re likely to lose many of your readers. Most people think, “Well, if they liked my blog they would subscribe to my RSS feeds anyway”. That’s probably true for a few of your visitors but most people don’t subscribe to your RSS feeds or even know what their purpose is. Almost all of my “favorite” blogs to read are ones that are coming up with new information on a daily basis, and I’ve never even subscribed to their RSS feeds. These include Problogger.net and Talking Points Memo. In other words, if you want to become a professional blogger with lots of readers you need to copy what other top bloggers are doing.
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