Posted on Saturday, 29th November 2008 by Jeff
I actually asked this question a few weeks ago and got quite a few interesting responses. Overall, most people agreed that one-way irrelevant ads are better than two-way reciprocal ads on websites that are related to yours. Why may you ask did I come up with this conclusion? In my opinion, Google really doesn’t like websites that exchange links. Exchanging links is not a “natural” way to build up your backlinks while building one-way links is more natural. Even if you submitted the link to a website such as a directory, the fact that you don’t have a link going back to that directory helps you out. If you still want to continue exchanging links, don’t do it for SEO purposes. Think of the word “traffic exchange” instead. In other words, make sure that the website you’re exchanging links with is related to yours and is delivering traffic to your website. If they’re placing your link in a directory on their site with a bunch of other websites, then chances are you won’t get a lot of traffic from their site. Unless of course they’re a really busy website who gets hundreds of thousands of visitors a day. Pick your partners wisely and don’t dwell over link exchanges as your sole form of building backlinks. Chances are it might be hurting your SEO more than helping it. Until Google reveals what they think about link exchanges, all we can do is speculate on their answer.
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